Designer lighting brand Faro launched in Philippines

Faro Barcelona
Faro Barcelona is known for its fashionable but functional lamps and ceiling fans. — VINCENT MARIEL P. GALANG

By Vincent Mariel P. Galang

LANDLITE Philippines Corporation (LPC) recently introduced Faro Barcelona, a Spanish brand for lamps and ceiling fans, in the Philippine market.

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The LPC recently opened the showroom for Faro Barcelona products at Lux Decor in Park West Residences, Bonifacio Global City.

Ms. Jocelyn Johanna S. Li, general manager of LPC, told BusinessWorld, the company decided to carry Faro Barcelona to introduce a designer lighting brand in the local market.

The Faro Barcelona offers a wide array of lighting products, such as Niko (a wall lamp with wireless charging), Lula (a designer lamp), Jellyfish (an indoor floor lamp), Retro (a set of designer lamps), Hoshi (a table lamp), and Mine (a lamp with a wooden structure). Prices range from P2,000 to P20,000.

Faro Barcelona also has ceiling fans, which have a winter/summer function.

“You only have to see the showroom that we have… .It’s one of the most beautiful showrooms that we have all around the world. I think they know how to show what we want to show as a brand,” Jordi Prat, junior sales representative at Faro Barcelona, told BusinessWorld.

LPC is looking to take advantage of the new condominiums and hotels, as it targets both residential and commercial customers for Faro Barcelona products.

“It is a very good opportunity for us to enter the market. There are a lot of condominiums in here, and a lot of these condominiums they would like more functional lighting. Actually the price of Faro is not that expensive compared to the really branded ones in Europe. With the same functionality and design, it perfect for the middle market… And hotels because there are a lot of hotels being built here in the Philippines. Faro has a series of products that are for hotels,” Ms. Li said.

Faro Barcelona products cater to the mid to high-end markets, which are keen on “fashionable and decorative” lighting products at a reasonable price.

“They are very fashionable and usable. Not just aesthetically beautiful, but it’s usable… Aside from lighting, their functionality. They are more into a day-to-day stuff that you will need in a house,” said Ms. Li.

Asked about opening other showrooms in the future, Ms. Li said: “We hope so. If the market demand arises then we will open more showrooms by then.”


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