Consumer Warning: Rough Country Rustic Furniture Suspends Operations

Under pressure from Better Business Bureau (BBB), the Missouri Attorney General’s office and consumers, Rough Country Rustic Furniture, LLC suspended operations July 24.

Rated “F” with BBB, Rough Country Rustic Furniture is a Missouri-based manufacturer of hand-crafted gun concealment furniture and home decor with more than 1,600 BBB consumer complaints and negative reviews.

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On July 31, Attorney General Josh Hawley filed a lawsuit against owners Joseph Victor Ross, his wife, Ashley Nicole Dillard, and their companies Rough Country Rustic Furniture, LLC and Rustic Concealment Solutions, LLC.

The lawsuit calls for a permanent injunction to prevent the companies from continuing to accept money for goods not provided. It also seeks restitution for consumers, penalties for law violations and reimbursement to the state for court and associated costs. The lawsuit also alleges the companies and their owners used “deceptive and unfair business practices in connection with the online sale of furniture and home decor.”

In complaints received by BBB and the Attorney General’s Office, consumers say Rough Country Rustic Furniture took payments for goods but failed to provide the purchased products to consumers, or in some cases provided defective products. Consumers say the company failed to provide promised refunds and to respond to consumer calls and emails.

At least 15 Connecticut consumers have been affected by this company and many have still not received their items. One consumer claims they purchased a product from Rough Country Rustic Furniture on Nov. 26, 2017 and has still not received the item as of Aug. 3, 2018. Another claim from a Connecticut consumer involved spending over $2,400 with the company in September 2017, receiving no items, and getting no response from the company when they requested a refund.

Ross and Dillard told local media they intend to fulfill existing orders, though they did not elaborate on how they plan to do so with a reduced labor force. They said they have laid off nine employees and plan to restructure the business. It is unclear how the owners plan to address hundreds of requests for refunds from frustrated consumers who no longer want the furniture they paid for before the business halted operations.

The Attorney General’s Office estimates the companies have taken more than $450,000 from at least 514 consumers without providing products ordered.

BBB issued consumer warnings about Rough Country Rustic Furniture in December 2017 and May 2018 so consumers could make informed marketplace decisions about whether to do business with this company. BBB continues to receive more than 100 complaints per month on this company.

BBB offers the following tips for consumers interested in purchasing furniture online.

  • Research the business and owners carefully before signing a contract, providing any sensitive personal information or paying any money. Check the company’s BBB Business Profile at
  • Read online reviews from several sources to get a balanced view of customer experiences with a business.
  • Don’t rely on a professional-looking website or presence on social media as verification that a business is trustworthy. Check other sources.
  • Read all terms and conditions carefully before completing a purchase online. Make sure you read and understand return and refund policies. Know your options in case you receive an item that was not as advertised.
  • Pay by credit card whenever possible in case you need to challenge the payment for non-delivery of the product.
  • Contact your credit card company to dispute the purchase if you don’t receive a custom order, even if it is outside of the normal window of time. Ask to speak to a supervisor and explain the purchase was for custom furniture with initial ship dates beyond the typical 60- to 90-day time limit to challenge charges. Document attempts to contact the company, share email exchanges, and provide links to BBB’s profile page and other online sites that share similar experiences of other consumers.
  • If a company cannot fulfill an order within the time promised and fails to offer or issue a refund, file complaints with BBB, your local Attorney General and Federal Trade Commission.
To read more from the original press release distributed by BBB of Eastern & Southwest Missouri and Southern Illinois you can click here.


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