Celebrities of all stripes are teaming up with major brands to launch furniture and decor lines. Here are our favorites, all new this season.
Goop x CB2
This fall, Goop — the behemoth lifestyle brand of actress Gwyneth Paltrow — has expanded into home decor. (It seems like a natural move after tackling the clothing, skincare, perfume and vitamin-supplement arenas.)
Perhaps unsurprisingly, the Goop x CB2 line was launched at an impeccable garden party in Brentwood, Calif., this August, complete with fairy lights, a folk band, Moroccan chicken skewers and Aperol stone fruit cocktails. Unfortunately, spoils of the party are not included with purchase, but the line’s elegant pieces do suggest an effortlessly haute-bohemian existence.
There’s a millennial-pink velvet sofa ($1,999) and cozy white boucle armchairs ($899 each).
For a more modest commitment, there’s the pretty chinoiserie tableware printed with exotic birds and butterflies (pieces from $14.95). Like all its endeavors, Goop’s CB2 collaboration suggests that, if you can’t have Gwyneth’s fabulous life, you can at least now affordably approximate it.
Model, cookbook author and all-around social media star Chrissy Teigen is expanding her reach with a new line of kitchen goods called Cravings by Chrissy Teigen, set to hit stores Sept. 30. (Well-timed, since her real-talk cookbook, “Cravings: Hungry for More,” debuted on Sept. 18.) We love the line’s muted colors (a warm grey, a classic cream and a dusty sage green all recur) and the chunky, homey aesthetic that moves away from ever-trendy midcentury modern into fresher, folksy territory. Prices are incredibly low: At $9.99, the mini cast-iron stockpot is a steal.
In other Target news: Following the end of HGTV’s popular home improvement show “Fixer Upper,” the retail giant has poached star couple Chip and Joanna Gaines for a collab called Hearth & Hand with Magnolia.
The line, with a few dozen additions new this season, features an impressively wide array of products, from a faux-flower door wreath ($36.99) and a cozy wool blanket ($34.99) to an elaborate candelabra ($24.99) and blue glass goblets ($4.99). The product styles range, but most pieces have a friendly, colorful feel, with a slight farmhouse vibe. The rustic-looking serving tray with convenient etchings for bread-slicing ($29.99) is especially fitting for fall.
Draper James x Crate & Barrel
Actress Reese Witherspoon has designed a new line of home decor items under the auspices of her lifestyle brand, Draper James, in collaboration with CB2’s parent company, Crate & Barrel.
Like all of Draper James’ products, the line has a traditional, Southern Americana vibe — think table runners, teacups and cake stands.
But the Indigo Vine tableware ($60 for four pieces), printed with soft-edged blue florals, are a step more sophisticated, bringing to mind classic Japanese shibori prints. This collection, designed for fall, is also a tad more down to earth than the whimsical collection Witherspoon and Crate & Barrel released over the summer.
Lionel Richie x JCPenney
Of all the celebrity merchandisers, Lionel Richie is perhaps the most surprising.
This fall, Richie is unveiling a collaboration with JCPenney that includes bedding, pillows and towels. The product line, like Richie’s musical persona, gives off an aura of the consummate seducer — shiny fabric, lots of black and plenty of tassels.
The color scheme is designed to dovetail with JCPenney’s existing options for sale so customers can mix and match. Two years ago, Richie experimented with a range of china and glassware bearing his name. This time around, though, he hopes that the project will expand into a larger lifestyle brand, called Lionel Richie Home. “I’m in the bedroom,” Richie told the New York Times. “At least use my sheets.”