The 12 Best Bath Towels According to Decorators

Photo: Courtesy of the retailer.

Bath towels are something we use at least once a day, yet the perfect one can be frustratingly hard to find. Whether you prefer something fluffy and plush or something waffled and fast-drying, we can all agree on the importance of a towel that’s soft, absorbent, and looks good after hundreds of uses and wash cycles. To find the best towels — the ones that are as good-looking as they are absorbent and durable — we asked eight interior designers and decorators to single out their go-tos. These are the ones they select for both client projects and their own homes.

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Matouk Milagro Bath Towel


at Nordstrom

When shopping for your everyday bath towels, interior designer Ariel Okin says, “you want to take into account quality and durability. Especially for towels, which get washed a lot and sometimes bleached, investing in high-quality [ones] is a smart move.” Among her top picks are these classic towels from the nearly century-old Massachusetts-based company Matouk. They’re also a favorite of home stager Meridith Baer, who likes the 100 percent Egyptian cotton towels for a high-end look.


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