Covetables opened September 1 in Bergen-Lafayette, bringing art, antiques, and home accents to the neighborhood, as well as an atypical take on the traditional home store. Situated at 372 Pacific Avenue, the storefront presented itself as the perfect spot for local artist Jonathan Acheson to finally open his shop with a hand-selected mix of old and new.
The space welcomes with purple walls, a simple tile floor, and a purposeful set-up for pleasant browsing. Both bright and cozy, it is easy to see the overall store at a glance and get lost in its thoughtful organization. Art, furniture, lighting, and decorative details are staged in such a way that a room takes shape — wander from a living room with a smart gilded bar cart into a study with stained glass lamps then back to the country kitchen complete with tea, honey, and preserves for sale.
“We are also price conscious,” Jonathan told Jersey Digs. “Covetables is a store for everybody — fancy but not out of reach.” Even a table up front is elegantly laden with items all under $25. But beyond the boutique home store aesthetic, the larger mission of Covetables is as a showcase for art. 19 different artists’ work is currently on display and for sale, ranging from photography and watercolor paintings to textile art and ceramics.
Jonathan is an abstract artist himself and sees Covetables as a way to show art in context — hanging over the couch the way it would in someone’s home — among the antiques and housewares. And as a gallery, Covetables is certainly something fun and different. The space allows for a more casual interaction with the art and racks in the back even offer unframed originals as a less expensive option.
Stop in for something as small as a set of coasters or as grand as a kitchen cabinet’s worth of great glassware. From funky throws and pillows to a bright blue chair sure to be a conversation starter, there is something for every room, every taste, every occasion, which begs the question: “What will you covet?”
Do not miss Covetables on the route of this year’s Jersey City Art & Studio Tour (JCAST), beginning October 4, and the shop will be open late that weekend (October 5-7). Also look for a fun late night holiday shopping event in December (tentatively scheduled for December 15).
Know of a new retail place opening up? Email [email protected]. Stay up-to-date by following Jersey Digs on Twitter and Instagram, and liking us on Facebook.