Wayfair introduces aggressively priced Greyleigh line

Thomas Lester, September 25, 2018

GreyleighWayfair officials say their new Greyleigh brand offers aspirational looks at attainable prices.

Home furnishings e-commerce powerhouse Wayfair announced the launch of Greyleigh, an exclusive brand of furniture and home décor that officials say delivers “sophisticated, sought-after looks and exceptional quality at disruptive prices.”

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The Boston-based web retailer says that Greyleigh allows shoppers to find artisan-inspired furnishings and décor found in high-end galleries and showrooms without the associated mark-up.

“With Greyleigh, we are offering our customers an unprecedented opportunity to furnish their homes in a highly coveted, aspirational style at an attainable price point. We know shoppers are often inspired by the looks they see in showrooms and galleries but, ultimately come to Wayfair to bring their vision to life at a price they can comfortably afford,” said Steve Oblak, chief merchandising officer, Wayfair. “For this exclusive offering, we have thoughtfully sourced furnishings and décor that even the most design-oriented shoppers will appreciate. We look forward to delighting customers with yet another exciting and unparalleled way to shop for their homes.”

Greyleigh features a natural blend of industrial, French country and modern styles with mixed materials such as reclaimed wood, antiqued metal, top grain leather and Belgian linen.

Greyleigh features more than 2,000 pieces of furniture and décor for the living room, kitchen & dining, bedroom, bathroom, as well as baby & kids and teen. The full collection can be seen at wayfair.com/greyleigh.


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