105-year old Indo-Goan villa now houses Vaishnavipratima
A little over two years after opening her eponymous Mumbai flagship store, Vaishnavipratima, opened in a Lower Parel industrial mill complex — a cosy loft that is bursting with furniture and a mélange of décor essentials — Vaishnavipratima’s entrepreneurial spirit took her to Soccoro, Goa, where she inaugurated her second store, Vaishnavipratima Signature Collection, last month, in a 105-year old Indo-Goan villa. “The design statement that reflects in all my projects is the pleasant fusion and balance of modern Indian décor; the design and colour palette of each furniture being completely opposite to the décor, yet striking the right harmony,” says the designer.
Vaishnavipratima, Goa | Crafting Decor Stories
Unlike her Mumbai address that has a floor level and a loft space, the arrangement of trinkets across the Goan villa follows a sequence that one would expect in their own homes. As she walks through the pathway across the garden facing the villa, she contemplates placing bonsais, terrariums and garden furniture here. Unlike her patrons in Mumbai, Goans insist on having green patches around their homes. “Pop art, dining couture and paintings and sculpture are on display in the living room. The third room after the kitchen is the siesta corner–comprising of an elaborate four-poster bed with fluffy cushions, throws and rugs passionately developed in the current and possible next year’s Pantone colour tones. One can see Shibori and block-printing art in various palettes here,” Vaishanvipratima explains during the walkthrough of her store. There’s also a closet space with chanderi sarees and Indo-western outfits by Pratima Pandey’s designer label Prama, and semi-precious baubles by Bhavaa.
Vaishnavipratima | The Indian Design Ethos
The kitchen has matte, earthen mugs and tableware on sale, but also doubles up as an intimate café that runs across the passage and back foyer of the villa. Vaishnavipratima indicates that introducing exquisite luminares and conducting art workshops as well, is in the wings. There’s a rustic charm to Vaishnavipratima’s boutiques and she wears her ethnicity on her sleeve, as her material choices reveal.
Inside the Palatial Bachelor Pad of the Maharaja of Jaipur
Eclectic and Restrained, Inside Mumbai’s Brand New Lifestyle Store, Clove
2017 in Review: 10 Best Store Interiors in India in 40+ Pictures