Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: Google and YouTube (a Google sudsidiary) dominate, thanks in part to their prominent presence as advertisers during Tuesday night’s American Music Awards. In one of two new YouTube Music ads, singer Dua Lipa pays tribute to “women who have paved the way,” including Alicia Keys. Google wryly demonstrates exactly why you might appreciate the new AI-powered Top Shot camera feature in its new Pixel 3 phones (Frank Sinatra’s “Let Me Try Again” serves as the soundtrack). And in the sole non-Google/YouTube spot in our list, Beats says it offers “music the way the artist intended” with a little help from Halsey.
Premiered on: NCIS, CBS
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Premiered on: 2018 American Music Awards, ABC
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Premiered on: 2018 American Music Awards, ABC
Beats Audio data for the last 30 days
Est. TV Spend: $320,403 (1% of industry)
Attention Score: 94.76
Attention Index: 98 (2% more interruptions than avg.)
Premiered on: The Voice, NBC
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Premiered on: 2018 American Music Awards, ABC
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads
TV Impressions – Total TV ad impressions delivered for the brand or spot.
Est. TV Spend – Amount spent on TV airings for the brand’s spots.
Attention Score – Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index – Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
